Why hire a professional Squarespace designer?
This post addresses a very valid question that we have heard many times, which you may also be wondering about: if Squarespace is really the best do-it-yourself website builder, then why would anyone need to hire professional help?
Here are the top 5 reasons our clients decide to ditch DIY website design and work with us:
#1: Pros can achieve a more customized design.
Although Squarespace has lots of great features that are accessible for non-tech professionals, the truth is that many users run into roadblocks if they are trying to achieve a more specific vision for their website design. Users often see the flashy, fun effects on Squarespace’s own website, and they think, “I want that!” But when they actually open their trial and begin to work with the tools, they are disappointed in what they can manage to create on their own.
Sometimes even seasoned coders who are unfamiliar with Squarespace’s setup get frustrated trying to figure out how to work with its tool kit, and they end up resorting to custom coding everything about the design. But this isn’t a good approach, either, because it often makes the website impossible for an average person to update on their own.
With over 15 years of experience building and customizing Squarespace websites, plus access to thousands of additional plugins, extensions, custom code solutions, and graphic assets, LightPress has the tools and know-how to help our clients achieve their website glow-up goals – without breaking the parts of the interface that allow you to easily make basic updates yourself.
#2: We have User Experience (UX) and Search Engine Optimization (SEO) expertise.
How real people find and interact with content online is a subject of scientific study for us. We spend lots of unpaid hours educating ourselves about current research and best practices in UX and SEO, and we think deeply about how to create the best journey for your website users.
We can look at a scribbled list of page names and turn it into a properly structured site map, with recommended keywords to use in headings so that the page content is relevant to real Google searches.
The launch preparation checklist we use for a basic 10-page website has over 100 tasks that are meticulously completed for every project – we sometimes spend an entire day just on keyword research and optimization!
In summary, we make sure everything on the back end is set up properly for your search engine success, while the front end is set up to provide a friction-free experience for your visitors…and we do not cut corners. So, you can relax and know that your website’s health is in good hands.
#3: It saves time and energy.
Most of our clients are entrepreneurs and organizational leaders whose time and attention are in extreme demand. As experienced subject area experts themselves, they know that hiring professionals often pays for itself very quickly because it allows them to stay focused on what they do best.
And while we cannot promise your website build will be a completely hands-off process, we can assure you of another thing: that partnership with us will save you from common time-wasting pitfalls that result from trying to guess how the job should be done.
#4: It saves you money on subscriptions and visual assets.
As Squarespace Circle members, we get discounted annual subscriptions for Squarespace, which we pass on to you. Plus, as paying subscribers to Adobe, Envato, and other stock marketplaces, we have access to a nearly unlimited supply of options for images and graphics to use on your website. As of 2023, we have also upgraded our resources to include AI-assisted original image content and text copy creation.
#5: You get ongoing support and troubleshooting.
Our investment in your success does not end when your website is launched. It is comforting to know that if something goes wrong, or if you just need to update your website, you can always call in a friendly expert to help. Our service plan also offers discounted hourly rates and fast-track access to us, plus general site health monitoring by our professional web development team.