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Putting ourselves out of business?

We used to do it all for our clients. Design, development, branding. As long as it was within our skill-set, we'd add it to the proposal.

Today, as I pointed two prospective clients in the direction of 99 Designs for new logos, and told one of them about using Canva to create her own graphic assets, I knew full well that I was turning down potential billable hours. And it felt good. It felt... right.

Can LightPress design a great logo? You bet we can. Can we generate custom graphics to liven up your blog posts? Absolutely. But with so many fantastic resources out there, you can do it too, and on your terms.

Take 99 Designs for example. It is a crowdsource style design service that is brimming with talented artists. Sharp young illustrators from all over the world. Highly motivated, and caffeinated, they crank out stunning design work all day, competing to out-do each other by creating the one logo you will hopefully choose.

Honestly, we can't compete with their product, or their pricing. It just makes sense for us to share it as a resource, and be fully transparent about the process & pricing. 

As the years roll by (it's been about 8 years developing on Squarespace) our business model has evolved to best suit our typical clientele. Savvy, thrifty, and self-driven, some of the most interesting and brilliant people walk through our digital doors. From all walks of life, they always have something in common: An interesting story, and the desire to tell it on Squarespace. 

Our key offering, as we see it now, is to find the best tools the web has to offer, and equip our clients with the knowledge they need to leverage their resources into something greater. As it so happens, Squarespace is an amazing tool for building websites, but it can take months, even years, to master. And that's where LightPress really shines.

As long as you've got a story to tell, we'll be in business, ready to help you bring it to life.  

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Case Study: Good Apple Digital

It's always an interesting challenge to do marketing work for a marketing company. It must be close to what the kitchen staff feels like when an accomplished chef sits down to eat in your restaurant. You know your product will be held to a higher standard, and you're serving a client who really knows their stuff.

Good Apple Digital is a young, savvy, digital marketing firm based in New York City that manages digital media campaigns for clients like Starbucks, Zola, Birchbox, and the Make-a-Wish Foundation. They came to us with a tired old website that was ready for pasture, and needed a fresh solution that better represented their vibrant company.

We worked with Good Apple's team to create a clean, crisp, website that highlighted what we saw as their greatest asset: their team.

Based on our interactions with their crew, and the photos & text we received, we got to know Good Apple as a business that is making great efforts to foster a positive, healthy workplace for their staff. In office Yoga, a collaborative environment, and a gumball machine that dispenses prizes (like a free iPad voucher). We were really struck by their commitment to a positive culture, and think that we produced a website that conveys this spirit to their potential partners.

www.goodappledigital.com

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Case Study: Shecology

Asheville based Shecology (all-natural laundry and cleaning products) is stepping up their branding, social media, and their website. Beautiful illustrations and spot-on brand sensibility make for a simple, gorgeous website, and we are so excited to bring this new site to life!

Mari Fox, owner of Shecology, also gave us some of her new Laundry Pills to sample and they are FANTASTIC.

www.shecology.com

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LaCoppa Coffee

When we first started speaking with Arnold and Donna Spinelli about building a new website for them on Squarespace, we didn't fully realize that they had played a major part in the coffee renaissance that started in the Pacific North West, and has changed the level of quality that we as a culture have come to expect from the average cup of Joe.

As soon as their new site went live, I was the first in line to order a pound of freshly roasted, custom ground, dark delicious French Roast right from their Squarespace site. Read more about their story, and order some coffee online today at www.lacoppacoffee.com

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